Heading into a pivotal midterm cycle, Black Fahrenheit set out to do more than register voters. The goal was to inspire a movement.
Black Fahrenheit: We Win Black was a national climate justice campaign created to mobilize young Black, Indigenous, and people of color across 13 states. Built in partnership with 50+ grassroots organizations, the campaign paired cultural storytelling with civic action to energize communities around clean energy, economic equity, and political power.
Directed, filmed, and edited the campaign’s 30-second spot, translating the intersection of climate, race, and political urgency into a piece that felt immediate, human, and defiant. Led on-location production with community members in New York City and shaped the cut around a tight 2–3 second rhythm. Color graded mixed-source footage for cohesion and warmth, designed sound for clarity and atmosphere, and built animated typography and motion graphics in After Effects. Select stock footage broadened the scope while keeping the story rooted in real voices.
The final piece merges storytelling with strategy, grounding climate urgency in everyday joy, culture, and resistance. It frames climate justice through people first.